exide battery

Leaders in Power Storage Solutions
Exide Industries Limited, India's flagship of the storage battery industry- is also the largest Power Storage Solutions company in South and South East Asia. It manufactures the widest range of storage batteries in the world from 2.5Ah to 20,600Ah capacity, to cover the broadest spectrum of applications.

Capital
Rs.712 Million(USD$15.8 Million)
Turnover
Rs. 12182 Million in 2003-04(USD$271 Million)
Employees
Over 4000
Market Share
33% Market Share in overall domestic Auto Battery Market and 90% Market Share in Automotive OE. Industrial Battery Market Share50%.
Company History
1916
Chloride Electrical Storage Co. (CESCO) UK set up trading operations in India as an import house
1946
First factory set up in Shamnagar, West Bengal
1969
Second Factory, Chinchwad, Pune
1976
R&D Centre established in Kolkata
1981
Third factory, Haldia, West Bengal
1992
First Submarine batteries delivered to the Indian Navy
1994
Technical collaboration with Shin Kobe Electric Machinery Co. Ltd. of Japan, a subsidiary of the Hitachi Group
1995
Chloride Industries Ltd renamed Exide Industries Ltd.
1997
Fourth factory set up at Hosur, Tamil Nadu
1998
Exide acquires the operations of Standard Batteries Ltd & adds four more factories, taking the total to eight.
2000
Acquisition of 10% stake in Chloride Batteries South East Asia(CBSEA), Singapore & 49% in Associated battery Manufacturers Ceylon(ABMEL), Sri Lanka.
Battery charging commenced at Bawal, Haryana to cater to OEM JIT supplies
2001
Launch of exidetraction.com, an e-commerce website for international customers of traction batteries.
2002
Became second largest 2-wheeler battery company in the world. Launch of “Achieve 100 PPM “ at Hosur Plant
2003
Commissioning of Eighth Plant at Bawal, Haryana
New JV company in UK- ESPEX Batteries Ltd
Strategic Alliance with IBG in Netherlands for Marketing in Europe
2004
Launch of exidereachout.com, a CRM initiative for Exide Trade
Manufacturing Capacities
Factories (Established)
Capacity

K Units
M Ah

Auto
MC
INDL
Shamnagar (1946)
600
-
140
Chinchwad (1969)
1300
2400
-
Haldia (1981)
1000
-
160
Hosur (1997)
700
-
270
Taloja (1998)*
750
600
-
Kanjurmarg (1998)*
-
-
15
Guindy (1998)*
-
-
15
Bawal (2003)
-
1200
-
Total
4500
4800
600

Multi location hedge supply risks to customers - delivery confidence
Strategically located near markets
Logistically efficient, considering 70% raw materials imported
Proximity to ports - cost efficiency in exports
Marketing Network
Offices -26
Exide Care Centres -100
Exide Power Centres -25
Dealers SLI -3423MC -2469 Marketing Staff -291
EIL is the market leader in the organised sector in both the automotive and industrial segments. 'EXIDE' and 'SF(Standard Furukawa)', the flagship brands of the Company, are also the leading battery brands in the country.The Company has the dominant share in the original equipment segment for automobiles. It powers almost all the cars which have been introduced in India such as Honda City, Honda Accord, Hyundai Santro, Hyundai Accent, Hyundai Sonata, Suzuki Baleno and Suzuki Wagon R, Mitsubishi Lancer, Tata Indica, Tata Indigo, Fiat Palio, Opel Corsa, Toyota Qualis, Mahindra Scorpio and Mahindra Bolero. EIL also has the dominant share in the organised sector replacement segment for Automobile batteries.The Industrial applications of EIL batteries extend to Power, Telecom, Motive Power, Mining, Railways, Emergency Lighting and Non-Conventional Energy Sources. The Company is the largest manufacturer of caplamp batteries in the world. It is also one of the five companies in the world which has the capability to make submarine batteries for both Russian and German types.EIL is the first battery company in the country to introduce polypropylene case batteries and maintenance-free batteries. It is also the pioneer of several new technologies like flat-plate, and tubular plate batteries. By virtue of being the largest Sealed Maintenance Free(SMF) batteries in Asia outside Japan, the Company has earned the status of a global supplier to American Power Conversion, the largest UPS manufacturer in the world. Besides, it also caters to other multinationals operating within the country i.e. Siemens and Ericsson and other major players such as TVSE, HTL, Tata Liebert, Numeric and ITI.The Company has always believed in working closely with the Government in developing and sustaining applications which are best suited to the country's national interest. It has tried to do its bit for the country by providing batteries specially tailored for Bofors guns, armoured vehicles and tanks, wireless transmission, solar applications in remote areas and devising anti pollution masks among others. The country's first battery powered electric boat, designed and developed by EIL is an extension of its social initiatives and it contributes towards building an eco-friendly and pollution free nation.Exide was the first to introduce batteries for electric vehicles, traction batteries for electric wheelchairs, flat-plate batteries for golf carts and batteries for automated guided vehicles. In an agrarian economy such as India, the farm sector is one which cannot be ignored. Accordingly, Exide's avowed objective was to cater to the tractor segment as a thrust area. Its major initiative, Project Kissan, has made steady inroads into the rural regions, particularly those of the North and West. This has helped to spread consciousness among the rural populace on the need to use eco friendly and technologically superior batteries. Exide has made extensive use of Kissan Melas and Dhabas to promote this scheme and has introduced "Jai Kissan" battery to cater to the replacement market in this segment. In furthering its social commitment, EIL has planned to adopt select villages to improve social welfare. The Company exports batteries which have captured niches in South East Asian and European markets. • Vision Statement • World Class Manufacturing • Collaborations • Board of Directors• Executive Commitee• Shareholder Information
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Vision Statement
"To win our customers, stakeholders and employees by transferring quality into a performance oriented business which will secure market leadership and profitable growth through effective fulfillment of customers' needs. "
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World Class Manufacturing
Exide has eight manufacturing plants producing world class products. Exide factories are located strategically around the country to provide logistic support for its production of over five million batteries per annum.
Each of these factories are equipped with state-of-the-art equipment sourced from the best battery making machinery manufacturers in the world. Exide, due to its strong roots with the erstwhile Chloride group, has access to the best manufacturing practices in the field of Lead Acid Batteries A technology tie-up with Shin-Kobe, Japan the makers of world class Hitachi VRLA batteries has given Exide the technological edge in maintenance free batteries. Other strategic technology agreements with Furukawa, Japan and Oldham, U.K. has given Exide the competitive edge in providing the most reliable solutions for packaged power.
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Collaborations
Shin-Kobe Electric Machinery Co. Ltd.,Hitachi Group,JapanFor Automotive and VRLA Batteries
The Furukawa Battery Co. Ltd.,Japan For Automotive Batteries at Taloja


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Board of Directors
Mr. S.B. Ganguly Executive Chairman & Chief Executive Officer Mr. R.B. Raheja Vice Chairman & Non-Executive Director Mr. T.V. Ramanathan Managing Director & Chief Operating Officer Mr. S. Chand Director-Corporate AffairsMr. P.K. Kataky Director-Automotive Mr. G. Chatterjee Director-IndustrialDr. S.K. Mittal Director (R&D)Mr. R.G. Kapadia Non-Executive Director Mr. H.M. Kothari Non-Executive Director Mr. B. Mitter Non-Executive Director Mr. S.N. Mookherjee Non-Executive Director Mr. A.H. Parpia Non-Executive Director Mr. S.B. Raheja (Alternate D.S.Parekh) Non-Executive Director Mr. W. Wong Non-Executive Director Mr. V. Aggarwal Non-Executive Director Compliance Officer Mr. Barun Das Divisional Head - Legal & Company Secretary E-mail: barundas@cal.exide.co.in Tel: +91 - 33 - 2283 2636/ 2223 5415
TOP Executive CommiteeMr. S.B. GangulyMr. T.V. RamanathanMr. S. ChandMr. P.K. Kataky Mr. G. ChatterjeeDr. S.K. MittalMr. Barun DasMr. Monodip ChaudhuriMr. R.P. RayMr. R. Chakraborty TOP
Shareholder Information
Shareholder Services, Enquiries and Complaints
CB Management Services Ltd., P-22, Bondel Road, Kolkata 700 019 E-mail: cbmsl@gncal.globalnet.ems.vsnl.net.in Tel : +91- 33 - 280 6692-4 Fax: + 91 - 33 - 247 0263
Office of Registrar For Deposits
UTI Investor Services Ltd., Unit: Exide Fixed Deposit, Bombay Mutual Building, 4th Floor, 9, Brabourne Road, Kolkata 700 001 E-mail: islcal@cal.vsnl.net.in Tel: + 91 - 33 - 220 2258 / 220 2397 Fax: + 91 - 33 - 221 1217
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